preferred reading - Both RBK and the audience can interpret this as 50 cent using his background to try and promote the product. By talking about how he can't have a plan B he is showing that by perhaps buying these shoes you gain confidence as you'll never need to make a plan B. This shows the audience that buying these shoes is the right decision and everyone should buy them.# negotiated reading- On one hand, whilst the advert may be trying to use an influence like 50 cent to try to make the advert relatable to everyone, and by saying that "where he is from, there is no plan B", audiences may be encouraged to buy these shoes as by buying them we are making the "right decision", however by using a figure like 50 cent who grew up in a troubling neighbourhood and with the wrong people, some may look at the advert and think that it's only targeted towards specific people. By making the ad focus on 50 cent's past where he grew up in poverty some peopl...
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