MIGRAIN: Structuralism

Part 1: Media Factsheet reading

 1. Structuralism is the theoretical perspective that emphasises the existence of universal structures underlying the surface differences of media texts. 

2. Binary oppositions are all societies are made up of the relations such as husband and wife, niece and nephew or brother and sister but are not always evident in the exact same way. They are important because they reflect the underlying structures of society and are essential for culture.

3. genre and auteur link together as they are both examples of structural ways to analyse texts. They both use structuralist approaches to genre and to emphasise patterns. 

4. post-structuralism is interested in how ‘external’ structures can affect meaning which is different from structuralism which only focuses on the internal "structures" of texts. 

5.  I agree with the idea of post structuralism as movies that have been made 20 or even 10 years ago won't be aware of the society we live in today, and since views in our society are always changing regarding gender or race, audiences look back on movies and have a different perspective. Films with typical tropes such as a damsel in distress that needs saving by a brave man, whilst it seemed like a good plot, has changed in modern societies due to new views set which might make some audiences feel that its sexist to make a woman the one who's always in danger or that the man always has to be the one to save her.


Part 2: The Mitchell's vs The Machines analysis

Structuralism- The structuralist approach to this trailer is a classic movie where a family has to save the world, there may be a truth about the family we never knew before but if the family resolves their internal conflict then they'll be able to save the world. This is a structuralist approach as it recognises that there is a clear format/ approach to this movie. It also uses quick one liners in between dialogue to show that it's also  a funny, coming of age story.

Post- structuralism- A Post structuralism approach to this trailer is how it represents society, the fact that the antagonists of the movie are robots is thematically with current societal issues as the use of AI and other forms of technology are being actively used in everyday society. Even some believe that robots and ai will eventually overtake humans and become our leaders. Secondly, the main character of the film is not that of a typical young teenager. In modern societies, people have been more accepting of different types of people, not everyone has to be popular or act a certain way which is seen in this trailer as the girl that we see is not someone that we may percieve as popular but more nerdy like. 








Comments

Post a Comment

Popular posts from this blog

MIGRAIN: Reception theory

Image
 preferred reading - Both RBK and the audience can interpret this as 50 cent using his background to try and promote the product. By talking about how he can't have a plan B he is showing that by perhaps buying these shoes you gain confidence as you'll never need to make a plan B. This shows the audience that buying these shoes is the right decision and everyone should buy them.# negotiated reading-  On one hand, whilst the advert may be trying to use an influence like 50 cent to try to make the advert relatable to everyone, and by saying that "where he is from, there is no plan B", audiences may be encouraged to buy these shoes as by buying them we are making the "right decision", however by using a figure like 50 cent who grew up in a troubling neighbourhood and with the wrong people, some may look at the advert and think that it's only targeted towards specific people. By making the ad focus on 50 cent's past where he grew up in poverty some peopl...
Read more

MIGRAIN: Media codes - Reading an image

Image
  Technical- In the advert there is a close up camera shot of 50 cent to show that he is the face of the advert. This helps to promote the company as he is a global artist and so by making him the cover fans of him or even people who are familiar with him will take notice of the ad and see what he has to say. The lighting of the ad is also very dark connoting his dark past but also the message of this poster of living in a rough childhood. Written or verbal- Also, in the advert , there is a short message said by 50 cent. It says to make sure to make the most of today as tomorrow you might not be here. This is a strong message and the fact that it is said by a figure like 50 cent makes the statement even more true as 50 cent grew up in a dark area and faced severe poverty and made friends that weren't in the right crowd. Symbolic or non-verbal- The fingerprints on the ad could be a symbol to the fact that 50 cent has been involved in criminal activity that relate to drugs and th...
Read more