Viraj- Mr Pall- Exam

1) Introduction to Media: 10 questions 2) Media consumption audit 3) Semiotics blog tasks 4) Language: Reading an image - media codes 5) Reception theory - advert analysis and factsheet 6) Structuralism: Factsheet questions and film trailer analysis 7) Genre: Factsheets and genre study questions  8) Narrative: Factsheet questions

Task 1: Genre factsheets 1. One example shown of why visual iconography is so important is star trek and star wars Star Trek exists as both film and television texts and so genre  codes and conventions are not limited to one media form.  2. Star trek and star wars also provide importance of narrative in genre as t hey both also share very similar plots but the narratives are very different to keep a clear distinction between the different movies and makes it easier for the audience to recognise that it's two different franchises. 3. According to Bordwell, films can be categorised into period/ country, director/ star, technical process, style, series and audience.  4. Genre is used by audiences through prior knowledge of the genre to recognise whether they may like or dislike a text,  to compare a text to that of the same genre or a different one and in order to prepare us when we begin to start the text as we are already aware of key elements that may be seen based...

Part 1: Media Factsheet reading  1. Structuralism is the  theoretical perspective that emphasises the existence of universal structures underlying the surface differences of media texts.  2. Binary oppositions are all societies are made up of the relations such as husband and wife, niece and nephew or brother and sister but are not always evident in the exact same way. They are important because they reflect the underlying structures of society and are essential for culture. 3. genre and auteur link together as they are both examples of structural ways to analyse texts. They both use structuralist approaches to genre and to emphasise patterns.  4. post-structuralism is interested in how ‘external’ structures can affect meaning which is different from structuralism which only focuses on the internal "structures" of texts.   5.  I agree with the idea of post structuralism as movies that have been made 20 or even 10 years ago won't be aware of the society we l...

 preferred reading - Both RBK and the audience can interpret this as 50 cent using his background to try and promote the product. By talking about how he can't have a plan B he is showing that by perhaps buying these shoes you gain confidence as you'll never need to make a plan B. This shows the audience that buying these shoes is the right decision and everyone should buy them.# negotiated reading-  On one hand, whilst the advert may be trying to use an influence like 50 cent to try to make the advert relatable to everyone, and by saying that "where he is from, there is no plan B", audiences may be encouraged to buy these shoes as by buying them we are making the "right decision", however by using a figure like 50 cent who grew up in a troubling neighbourhood and with the wrong people, some may look at the advert and think that it's only targeted towards specific people. By making the ad focus on 50 cent's past where he grew up in poverty some peopl...

  Technical- In the advert there is a close up camera shot of 50 cent to show that he is the face of the advert. This helps to promote the company as he is a global artist and so by making him the cover fans of him or even people who are familiar with him will take notice of the ad and see what he has to say. The lighting of the ad is also very dark connoting his dark past but also the message of this poster of living in a rough childhood. Written or verbal- Also, in the advert , there is a short message said by 50 cent. It says to make sure to make the most of today as tomorrow you might not be here. This is a strong message and the fact that it is said by a figure like 50 cent makes the statement even more true as 50 cent grew up in a dark area and faced severe poverty and made friends that weren't in the right crowd. Symbolic or non-verbal- The fingerprints on the ad could be a symbol to the fact that 50 cent has been involved in criminal activity that relate to drugs and th...

ENGLISH REVIEW 1) What meanings are the audience encouraged to take about the two main characters from the opening of the film? There are two boys who are in the park and annoying the old man, as the audience we feel quite ill of the boys as they are clearly presented as disrupting and people who are purposefully acting deviant all for a laugh. 2) How does the end of the film emphasise de Saussure’s belief that signs are polysemic – open to interpretation or more than one meaning? At the end of the film, the audience finds out that the two boys are deaf as they use sign language to communicate. This emphasises de Saussure's beliefs as whilst at the start we feel annoyed towards the boys for deliberately annoying and disturbing the people throughout the film, we start to feel compassion and sympathy towards the boys. On the other hand, when they go to the shops and treat the banana like a gun, their intentions are clearly catered towards scaring the worker and cause distress. Part 2...